Baron joined The Portland Trust as Chief Executive in September 2021, bringing nearly 30 years’ strategic and commercial senior leadership experience, both public and private sector, and in various international settings, including the Middle East. Most recently, Baron spent several years in the Sultanate of Oman, restructuring the aviation sector and launching Visit Oman. He then worked at the British Embassy Muscat for the Department of International Trade. Prior to that, Baron was an Executive Director at the Manchester Airports Group and New Economy, Greater Manchester’s economic development, research and strategy arm that became the UK’s first Combined Authority. He also worked at the European Central Bank, first as the English legal counsel and then in International Relations, building on his time in corporate finance in London and Budapest, for CMS Cameron McKenna, as well as at the UN and OECD. He has served as an Honorary Consul and Non-Executive Board member of two NHS Trusts. Baron is a graduate of Oxford University and has degrees in History and Law.